You have talent. Let me help you turn it into a consistent income for you and your family.
Hi... I'm Dan! After two decades in the corporate world running multi-million dollar operations, my wife and I decided to leave it all behind and work for ourselves.
We have our hands in several ventures, but our most successful one (and the one we enjoy the most) is our art. The income that we make just off of creating cool things is enough to sustain our family comfortably. Etsy was where we started selling our art, and it continues as an integral piece of that puzzle today.
The thing is though, having talent in an art discipline is different from having business acumen, and you'll need both to find true success. Lack either one and you'll find that it's tough sailing.
This course is designed to get you thinking and acting like a business owner. I'm a believer in simple ideas and solutions that work rather than complex plans that don't. The course follows that belief and is structured accordingly to be easy to digest and implement.
Check out the preview lectures and follow my podcast to get a feel for what I can offer. You'll find both below. Then I'd love to see you in my class!
Meet Your Instructor
This Course Is Perfect For:
- Artists without business experience
- Artists about to open an Etsy shop
- Artists who have an Etsy shop but are not seeing the success they want
- Artists who have seen some success on Etsy but have found it to be inconsistent
- Artists who have had consistent Etsy success but want to take it to the next level
- Anyone interested in maximizing their income on Etsy
If you are on Etsy or plan to be, you will benefit from this course!
Check Out The Podcast!
Dan has a podcast that covers a variety of topics, including business. To better serve his current and future students, he recently launched a YouTube channel that focuses solely on business learning and education. All future business related topics will be posted at The Soule of Business Wisdom rather than on his main podcast channel. Subscribe to The Soule of Business Wisdom and get a feel for the wisdom that Dan can bring to you.
Why Dan Is Worth A Listen...
Austin has known Dan for almost two decades, and he credits Dan for much of his early professional development. What started as a teacher / mentor relationship has become a solid friendship between equals. Take a listen to Austin's thoughts about Dan.
Student Feedback
I gained so much more than I could have imagined from The Soule of Wisdom. Even as someone with an already established Etsy shop, I was able to implement some new ideas into my daily business activities that are greatly benefitting me. I love the way Dan breaks everything down into small, easy to take in segments. My mind wanders easily, but with these short, engaging videos, it was easy for me to stay on task. I would absolutely recommend this course to anyone just starting up their Etsy shop or even anyone who has a shop that is doing well already who would just like to get thinking differently about it and trying new tactics.
Sarah M.
Example Curriculum
- Intro to the course (1:57)
- About your instructor (2:27)
- Disclaimer (1:51)
- What we WILL and WILL NOT cover in this course (1:46)
- How to best consume this course (3:28)
- Understanding what Etsy is and what Etsy is not (4:21)
- The one mistake you’ll be tempted to make right away. Avoid it! (5:50)
- The other mistake you’ll be tempted to make right away. Avoid this too (5:13)
- A hobby versus a business (3:31)
- Spell out your skills, first narrowly then broadly (7:23)
- Make what you like or what the customer likes? (4:05)
- Make product ahead or make it per order? (4:38)
- Determining your initial offerings (3:49)
- How to properly value your time (5:23)
- How much is it worth? Setting prices that make you money (5:05)
- Setting Up Your Defining Rules (9:16)
- A rose by any other name (4:50)
- Signing up for an Etsy shop (1:39)
- Branding your shop with graphics (4:33)
- Filling out policy and FAQ sections (4:57)
- The importance of a COMPLETE about you section (7:02)
- Sectioning your store (8:12)
- How to set up shipping options for your upcoming listings (12:33)
- Where to sell? Choosing what countries in which to do business (6:38)
- The FIRST and BEST thing to understand about online selling (3:28)
- To allow returns or not to allow returns? That is the question... (5:43)
- The power of the fast response (8:21)
- The importance of proper language and grammar (3:02)
- The importance of leaving personal views out of discussions with customers (4:17)
- Asking for the sale (4:23)
- Uh Oh… Someone is upset. How to turn it into a positive (5:11)
- How to handle a bad review (8:00)
- When to fight and when not to fight (3:44)
- Coupons… Should I offer them? (7:58)
- Sales… When and how should I do them? (5:52)
- Volume discounts… does it make any sense? (3:26)
- ***IMPORTANT*** Gathering a proper and usable email list (12:24)
- Creating and sending emails that get results (10:17)
- The importance of engaging your fans and customer base on social media (2:13)
- The biggest mistake you can’t afford to make on social media (5:19)
- The next biggest mistake you can’t afford to make on social media (3:12)
- Where should you be on social media? (5:02)
- Understanding the unique “crowd” each social media service has (5:16)
- Having consistent branding between your store and social media (2:53)
- Curated content – Make sure your feeds make sense (3:11)
- People eat media with their eyes first (3:16)
- Calls to action promote engagement (2:30)
- Social media on autopilot. Should you do it? (3:23)
- The FIRST place you should be outside of Etsy (5:22)
- Why paid social media ads OUTSIDE of your Etsy store may make sense (2:56)
- Does it make any sense to have a presence on Ebay or Amazon Handmade? (7:16)
- Do art shows still make sense? (4:04)
- Should you put your stuff in a gallery or curated shop? (3:16)