Understanding what Etsy is and what Etsy is not | The Soule of Wisdom

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How to Run a Proper and Profitable Etsy Shop

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Intro to the course (1:57)
About your instructor (2:27)
Disclaimer (1:51)
What we WILL and WILL NOT cover in this course (1:46)
How to best consume this course (3:28)
Understanding what Etsy is and what Etsy is not (4:21)
The one mistake you’ll be tempted to make right away. Avoid it! (5:50)
The other mistake you’ll be tempted to make right away. Avoid this too (5:13)
A hobby versus a business (3:31)

Defining Your Business

Spell out your skills, first narrowly then broadly (7:23)
Make what you like or what the customer likes? (4:05)
Make product ahead or make it per order? (4:38)
Determining your initial offerings (3:49)
How to properly value your time (5:23)
How much is it worth? Setting prices that make you money (5:05)
Setting Up Your Defining Rules (9:16)

Setting Up Your Etsy Shop

A rose by any other name (4:50)
Signing up for an Etsy shop (1:39)
Branding your shop with graphics (4:33)
Filling out policy and FAQ sections (4:57)
The importance of a COMPLETE about you section (7:02)
Sectioning your store (8:12)
How to set up shipping options for your upcoming listings (12:33)
Where to sell? Choosing what countries in which to do business (6:38)

Listing Your First Items

Photography done right (5:35)
Making a video for your listing (4:49)
Writing a proper listing title that gets results (14:46)
Descriptions… what they need. What they don’t need (17:13)
Tags. How to use them to get found! (5:49)
Understanding SEO (know the basics, forget the rest) (5:58)

Finding Your First Customers

Time to call in favors… (4:00)
Establishing yourself in social media (3:12)
Writing your first social media posts (3:17)

Customer Service

The FIRST and BEST thing to understand about online selling (3:28)
To allow returns or not to allow returns? That is the question... (5:43)
The power of the fast response (8:21)
The importance of proper language and grammar (3:02)
The importance of leaving personal views out of discussions with customers (4:17)
Asking for the sale (4:23)
Uh Oh… Someone is upset. How to turn it into a positive (5:11)
How to handle a bad review (8:00)
When to fight and when not to fight (3:44)

Encouraging Purchases and Building a Loyal Base

Coupons… Should I offer them? (7:58)
Sales… When and how should I do them? (5:52)
Volume discounts… does it make any sense? (3:26)
***IMPORTANT*** Gathering a proper and usable email list (12:24)
Creating and sending emails that get results (10:17)
The importance of engaging your fans and customer base on social media (2:13)

Running a Cost-Effective Shop

Why this section is so important (1:41)
The importance of multi-use materials (4:05)
It’s only a good sale if you are going to use it (4:54)
Why we never get more than we need (5:25)
Be frugal (8:32)
Be more frugal (3:59)
Be even more frugal (4:13)

Packaging and Shipping

What does a customer really expect for packaging (5:53)
The best things to enclose in your packages (7:41)
The trap of the pretty box with a bow (4:44)
Should I insure it? (4:06)
What to do if a package is lost or running late (4:05)

Social Media in Detail

The biggest mistake you can’t afford to make on social media (5:19)
The next biggest mistake you can’t afford to make on social media (3:12)
Where should you be on social media? (5:02)
Understanding the unique “crowd” each social media service has (5:16)
Having consistent branding between your store and social media (2:53)
Curated content – Make sure your feeds make sense (3:11)
People eat media with their eyes first (3:16)
Calls to action promote engagement (2:30)
Social media on autopilot. Should you do it? (3:23)

Paid Advertising and Your Etsy Store

Getting Etsy onsite ads to work sensibly for you (9:01)
Understanding Etsy offsite ads and how at some point you can’t avoid it (5:53)
Why paid social media ads don’t make sense for your Etsy store (4:54)

Stepping Out Beyond Etsy

The FIRST place you should be outside of Etsy (5:22)
Why paid social media ads OUTSIDE of your Etsy store may make sense (2:56)
Does it make any sense to have a presence on Ebay or Amazon Handmade? (7:16)
Do art shows still make sense? (4:04)
Should you put your stuff in a gallery or curated shop? (3:16)

Keeping Your Business Fresh

The ONE THING you should be doing with your Etsy shop each day (takes 1 minute) (4:35)
What to do with listings that aren’t selling or getting views (4:23)
When should you add listings to your store? (3:51)
How revisiting successful listings can make them even more successful (6:55)

Reading Reports for Successes and Failures

How to read and understand the Etsy overview (8:19)
How to read and understand detailed stats (9:47)
How to read and understand Etsy ad reports (12:37)
Being critical versus thinking critically (3:37)

Continuing Both Personal and Business Growth

Why you need to constantly stimulate BOTH sides of your brain (5:08)
Free your mind (2:49)
Winners seek out criticism (3:08)
How your customer base can help you determine where to go next (3:15)
The importance of understanding trends and staying ahead of them (3:23)

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Understanding what Etsy is and what Etsy is not

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