Let's get started!
-
Intro to the course (1:57)
-
About your instructor (2:27)
-
Disclaimer (1:51)
-
What we WILL and WILL NOT cover in this course (1:46)
-
How to best consume this course (3:28)
-
Understanding what Etsy is and what Etsy is not (4:21)
-
The one mistake you’ll be tempted to make right away. Avoid it! (5:50)
-
The other mistake you’ll be tempted to make right away. Avoid this too (5:13)
-
A hobby versus a business (3:31)
Defining Your Business
-
Spell out your skills, first narrowly then broadly (7:23)
-
Make what you like or what the customer likes? (4:05)
-
Make product ahead or make it per order? (4:38)
-
Determining your initial offerings (3:49)
-
How to properly value your time (5:23)
-
How much is it worth? Setting prices that make you money (5:05)
-
Setting Up Your Defining Rules (9:16)
Setting Up Your Etsy Shop
-
A rose by any other name (4:50)
-
Signing up for an Etsy shop (1:39)
-
Branding your shop with graphics (4:33)
-
Filling out policy and FAQ sections (4:57)
-
The importance of a COMPLETE about you section (7:02)
-
Sectioning your store (8:12)
-
How to set up shipping options for your upcoming listings (12:33)
-
Where to sell? Choosing what countries in which to do business (6:38)
Listing Your First Items
Finding Your First Customers
Customer Service
-
The FIRST and BEST thing to understand about online selling (3:28)
-
To allow returns or not to allow returns? That is the question... (5:43)
-
The power of the fast response (8:21)
-
The importance of proper language and grammar (3:02)
-
The importance of leaving personal views out of discussions with customers (4:17)
-
Asking for the sale (4:23)
-
Uh Oh… Someone is upset. How to turn it into a positive (5:11)
-
How to handle a bad review (8:00)
-
When to fight and when not to fight (3:44)
Encouraging Purchases and Building a Loyal Base
-
Coupons… Should I offer them? (7:58)
-
Sales… When and how should I do them? (5:52)
-
Volume discounts… does it make any sense? (3:26)
-
***IMPORTANT*** Gathering a proper and usable email list (12:24)
-
Creating and sending emails that get results (10:17)
-
The importance of engaging your fans and customer base on social media (2:13)
Running a Cost-Effective Shop
Packaging and Shipping
Social Media in Detail
-
The biggest mistake you can’t afford to make on social media (5:19)
-
The next biggest mistake you can’t afford to make on social media (3:12)
-
Where should you be on social media? (5:02)
-
Understanding the unique “crowd” each social media service has (5:16)
-
Having consistent branding between your store and social media (2:53)
-
Curated content – Make sure your feeds make sense (3:11)
-
People eat media with their eyes first (3:16)
-
Calls to action promote engagement (2:30)
-
Social media on autopilot. Should you do it? (3:23)
Paid Advertising and Your Etsy Store
Stepping Out Beyond Etsy
-
The FIRST place you should be outside of Etsy (5:22)
-
Why paid social media ads OUTSIDE of your Etsy store may make sense (2:56)
-
Does it make any sense to have a presence on Ebay or Amazon Handmade? (7:16)
-
Do art shows still make sense? (4:04)
-
Should you put your stuff in a gallery or curated shop? (3:16)
Keeping Your Business Fresh
Reading Reports for Successes and Failures
Continuing Both Personal and Business Growth
0 comments