Let's get started!
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Intro to the course (1:57)
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About your instructor (2:27)
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Disclaimer (1:51)
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What we WILL and WILL NOT cover in this course (1:46)
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How to best consume this course (3:28)
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Understanding what Etsy is and what Etsy is not (4:21)
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The one mistake you’ll be tempted to make right away. Avoid it! (5:50)
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The other mistake you’ll be tempted to make right away. Avoid this too (5:13)
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A hobby versus a business (3:31)
Defining Your Business
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Spell out your skills, first narrowly then broadly (7:23)
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Make what you like or what the customer likes? (4:05)
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Make product ahead or make it per order? (4:38)
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Determining your initial offerings (3:49)
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How to properly value your time (5:23)
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How much is it worth? Setting prices that make you money (5:05)
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Setting Up Your Defining Rules (9:16)
Setting Up Your Etsy Shop
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A rose by any other name (4:50)
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Signing up for an Etsy shop (1:39)
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Branding your shop with graphics (4:33)
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Filling out policy and FAQ sections (4:57)
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The importance of a COMPLETE about you section (7:02)
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Sectioning your store (8:12)
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How to set up shipping options for your upcoming listings (12:33)
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Where to sell? Choosing what countries in which to do business (6:38)
Listing Your First Items
Finding Your First Customers
Customer Service
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The FIRST and BEST thing to understand about online selling (3:28)
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To allow returns or not to allow returns? That is the question... (5:43)
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The power of the fast response (8:21)
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The importance of proper language and grammar (3:02)
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The importance of leaving personal views out of discussions with customers (4:17)
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Asking for the sale (4:23)
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Uh Oh… Someone is upset. How to turn it into a positive (5:11)
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How to handle a bad review (8:00)
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When to fight and when not to fight (3:44)
Encouraging Purchases and Building a Loyal Base
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Coupons… Should I offer them? (7:58)
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Sales… When and how should I do them? (5:52)
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Volume discounts… does it make any sense? (3:26)
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***IMPORTANT*** Gathering a proper and usable email list (12:24)
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Creating and sending emails that get results (10:17)
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The importance of engaging your fans and customer base on social media (2:13)
Running a Cost-Effective Shop
Packaging and Shipping
Social Media in Detail
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The biggest mistake you can’t afford to make on social media (5:19)
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The next biggest mistake you can’t afford to make on social media (3:12)
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Where should you be on social media? (5:02)
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Understanding the unique “crowd” each social media service has (5:16)
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Having consistent branding between your store and social media (2:53)
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Curated content – Make sure your feeds make sense (3:11)
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People eat media with their eyes first (3:16)
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Calls to action promote engagement (2:30)
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Social media on autopilot. Should you do it? (3:23)
Paid Advertising and Your Etsy Store
Stepping Out Beyond Etsy
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The FIRST place you should be outside of Etsy (5:22)
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Why paid social media ads OUTSIDE of your Etsy store may make sense (2:56)
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Does it make any sense to have a presence on Ebay or Amazon Handmade? (7:16)
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Do art shows still make sense? (4:04)
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Should you put your stuff in a gallery or curated shop? (3:16)
Keeping Your Business Fresh
Reading Reports for Successes and Failures
Continuing Both Personal and Business Growth
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